George Harrison surmised that The Beatles‘ 1999 reissue of their 1969 album, Yellow Submarine, sold many copies because people were sick of music with drum machines. They wanted something nostalgic.
In 2000, George spoke to Billboard about The Beatles’ reissue of Yellow Submarine.
Billboard said, “Your old band has got the No. 1 album around the world.” George said it was great because it wasn’t just The Beatles’ fans who’d grown up with the band who bought the album. It was a whole new generation of fans. The reissue had sparked their interest in The Beatles.